Seen Samui | Whitespace Bangkok

Seen Samui

Enchanting ambiance by the day and night environmental graphics and vibrant signage in a top-notch beach club in Thailand’s top destination, Samui Island. 


Brand & Signage

Signage & Interior Graphics



Hotel & Resort

Brand identity & Environmental Graphics for an Island Resort Beach Club

A new seaside resort on the world-famous Samui Island invited Whitespace to collaborate with their architectural teams to create a fully integrated branding, graphics and wayfinding design for the complex. Samui island is located in the Gulf of Thailand- only a one-hour flight from Bangkok is popular with well-heeled Bangkokers and European holidaymakers. Seen intends to connect with a younger demographic of the global citizenry.

Seen Samui is all about fun. Following our client’s guidance for a retro-deco vibe- we immediately started working with neon- and a tropical pastel colour pallet. Doing our part to contribute to the fun, we created cheeky neon artworks, and named the takeaway truck- ‘serial griller’. The illuminated graphics also help it transform from a family-friendly daytime playground to an uber instagrammable party vibe in the tropical breeze filled evenings.