NOOYOO
Interior Design, Retail & Interior, Retail Roll-out, Retail Kiosk & Display, Brand Design & Strategy, Brand Identity, Graphic Design, Naming, Packaging Design
RETAIL BRAND CREATION FOR JEWELLERY & PIERCING
A Start-up client from Switzerland asked Whitespace to create a new retail brand and environment to sell jewellery and professional piercing services.
Starting with defining Brand DNA– our multi-disciplined team created a holistic brand solution– from name to packaging, environmental graphics and a modular, scalable, open format retail environment.
Our methodology allows us to create a brand with completely harmonised elements at many scales– from packaging to up to architectural elements.
Starting with the brand byline ‘piercing, perfected’ – and extending to the marketing communication tone of voice and visuals for multi-channel implementation– our solution was end-to-end comprehensive.
RETAIL BRAND CREATION FOR JEWELLERY & PIERCING
Zanella Fashion+Design of Switzerland, challenged Whitespace to put a new face on body piercing. Starting with the name, which highlights the personal significance of body piercing– the identity itself is presented confidently, but with a soft-edge. The key colour nods to clinical sterility and cleanliness. Its tag line further projects confidence, and expertise.
Packaging was a part of an integrated brand design solution for NooYoo– so Whitespace set out to reinvent low cost jewellery packaging by creating a collectable branded glass container, with colour coded caps to help customers distinguish between ear, nose and belly jewellery. Our industrial design staff coordinated all aspects of procurement of the glass and engineering of the plastic & silicone components.
CLIENT
NooYoo Co., Ltd.
INDUSTRY
Speciality Retail
LOCATION
CentralPlaza Rama 9, Silom Complex, Terminal 21 Asoke, Mega Bangna
TYPE OF SERVICE
Interior Design, Retail & Interior, Retail Roll-out, Retail Kiosk & Display, Brand Design & Strategy, Brand Identity, Graphic Design, Naming, Packaging Design
STUDIO
Studio 1
ASSOCIATE
Mr. Phanupol Bawornwiwut