DTAC ICONSIAM | Whitespace Bangkok


DTAC ICONSIAM collaborated with Whitespace to enhance the brand’s customer experience, focusing on creating a new design with a modern and innovative ambiance.


Interior Design

Signage & Interior Graphics

Brand Design & Strategy




Elevating Customer Experience through Innovative Design

DTAC Iconsiam, a prominent Thai mobile provider, has taken a significant step towards enhancing its customer experience by teaming up with Whitespace, a renowned expert in interior design. The collaboration aimed to create a distinctive and exceptional ambiance within the DTAC Iconsiam stores. At the forefront of this partnership was the transformation of the store design interior, with a specific focus on infusing a more modern and innovative atmosphere.

Whitespace, being a leader in interior design, played a pivotal role in reshaping the DTAC Iconsiam interior design. The primary objective was to develop a new design concept that not only aligned with the brand’s identity but also set a benchmark for modernity and innovation within the industry. The strategic emphasis on store design interior underscored the commitment to providing customers with a unique and memorable experience when interacting with DTAC Iconsiam.

The innovative approach adopted by Whitespace in crafting the DTAC Iconsiam interior design aimed to differentiate the brand from competitors. By incorporating modern elements and fostering an ambiance of innovation, the goal was to create an immersive environment that resonates with the tech-savvy clientele of DTAC Iconsiam. The thoughtful integration of design elements sought to establish not just a transactional space but a platform for meaningful connections between the brand and its customers.

In conclusion, the collaboration between DTAC Iconsiam and Whitespace has resulted in a transformative journey for the brand’s retail spaces. The infusion of modernity and innovation into the store design interior reflects a strategic move to elevate the overall customer experience. As a result, DTAC Iconsiam stands out not only for its cutting-edge technology but also for the inviting and distinctive ambiance that welcomes customers into a world of connectivity and innovation.