DAILY ROAST

Interior Design, Food & Drink, Brand Design & Strategy, Graphic Design, Packaging Design

Whitespace designed Daily Roast as the quick-serve version of Roast – a popular, large-format gourmet bistro and coffee roastery.

With a mission to create a quick-serve version of Roast, one of Bangkok’s favourite restaurants, our team found the essence of the mother brand’s DNA and deftly adapted it to the new format. Daily Roast is the result; winner of 2017 BCI Asia Interior Design Award. Located in the lobby of the Bihraj Tower at EmQuartier in central Bangkok, Daily Roast conveys the warmth and simplicity of Roast– while integrating with the elegant modern office building interiors design.

Seeking to support the excellent customer experience Roast is known for, the circulation and visual merchandising, and customer/staff touchpoints were carefully considered. Brand messaging and collateral was in our scope of work– including the full range of collateral required for a gourmet cafe.