Binova | Whitespace Bangkok


Binova partnered with Whitespace to design their flagship restaurant and showroom targeting retail customers and the design trade.


Interior Design

Signage & Interior Graphics

Visual Merchandising



Food & Drink

A Restaurant & Showroom for Upscale Kitchens and Furnishings

Strategically located in a freestanding building in an upscale residential area of Bangkok, Binova wished to create a destination to engage customers for their kitchens and home products business. A Bistro style restaurant was created to draw customer traffic- helping to maximise exposure to their retail offer.

With homeowners and the interior design trade identified as target customers, inspiration is a key element of the customer experience. Our teams created a clean, contemporary and flexible neutral platform. Inspiring presentations of kitchens, furniture and home decorative items are the focal-points or the customer journey. Modular display elements were provided to allow limitless reconfigurations over time.

Our team created the entire graphics program- everything from menus to signage and wayfinding.