ARI FOOTBALL

Located in the Siam Square– the hip and happening retail district adjacent to Thailand’s premier Chulonglongkorn University, and packed with students and youthful visitors– Ari Football is the premier destination for footballers in Thailand. Whitespace architects and retail specialist designers collaborated on the total renovation of a four-storey shophouse– creating a major brand presentation to the busy Siam Square district.

The Ari concept, as always at Whitespace, centres around customer experience and merchandising. Brand passion is communicated in the details– for example, the hexagonal light fixtures evoking the Ari logo and the pattern on football covers. Shoe presentations with try-on areas featuring turf for an accurate feel for the pitch.

A boot and shirt customisation shop are included adjacent to a clubhouse for watching the game or playing video football games. An actual testing pitch with turf and a net is provided on the rooftop. Our designers worked in close collaboration with Adidas and Nike to integrate their brands into the overall Ari concept.

Our teams worked with a Thai street artist to create a football-themed 4 storey mural adjacent to the stairwell, as well as exterior painting for the alley.