Adaptable design for After You’s nationwide expansion
We know that retail programs are not static– and must be able to evolve with the times. We help After You cafe by providing a highly flexible design roll-out that supports their business phenomenon to grow nationally and overseas.
Our teams are working to present a brand image that includes variety while remaining true to After You brand DNA.
Helping a Dessert Phenomenon Grow their Footprint Nationally & Overseas
A Thai chef with a passion for desert created a wildly successful business with a loyal following. Whitespace is helping After You expand their reach nationally and internationally.
After You dessert café first opened in 2007 with signature desserts include Shibuya Honey Toast, Chocolate Lava Cake, Panookie, Figgy Pudding, and more. Customers loved the menu and the rest is Thai history. Our national retail program team are working with After You on their nationwide expansion, including their first overseas shop in Hong Kong.
After You’s cafe image is characterised by a very simple colour scheme dominated by bleached wood, white tiles, plain blonde wood furnishings and occasionally, a red brick wall. To avoid an overly ‘corporate’ image with identical shops, our client relies on Whitespace creative expertise to create variations to the design- while remaining true to the brand. They also rely on our food & drink environment experts to adapt the design to many challenging locations, including open islands for shopping centre atria.
Since 2017, Whitespace has assisted After You with the roll-out of locations nationwide in Thailand.
After You Public Company Limited
Food & Drink, Cafe
Thailand, Hong Kong