The Dock
Thammachart Seafood engaged Whitespace’s full range of Brand design services– from Identity Design to Environments for the creation of The Dock– a prototype restaurant for one of Thailands largest wholesale seafood companies.
Scope
Interior Design
Brand Identity
Graphic Design
Packaging Design
Signage & Interior Graphic
Sector
Food & Beverage
Creation of a Branded Seafood Restaurant
From Identity Design, signage and environmental graphics menu collateral, storefront and interior environments, Whitespace provided everything necessary for the launch of the Dock. Intended as a prototype restaurant for one of Thailands largest wholesale seafood companies, Thammachart Seafood.
Our designers worked closely with our client in the discovery stage of the project, getting a better understanding of Thammachart company brand, and then clearly defining the DNA of the new brand as an extension of the mother brand. Fresh catch, from fishermen to plate, and fresh from around the world were identified as key characteristics. These become drivers for our creative process.
The Dock signature brand colour is inspired by the yellow rain slickers worn by fisherman. Ropes and nets are used decoratively to expand on the nautical themes. A large scale mural map of the world identifying the origins of the seafood on offer is hand-painted as a focal point of the store.