Our creation of a unique Brand DNA becomes the driving force behind our creative journey, shaping every aspect, from the logo to the store design for an indy-rebel eyewear brand.
Brand Design & Strategy
Fashion / Apparel
Brand Creation for Fast Fashion Eyewear
Our research and discovery process yielded a disruptive one-price business strategy, and indy-rebel brand positioning- that helped generate a unique Brand DNA for the entire creative process, informing every element from logo to store design.
This type of end-to-end project- really leverages the diversity of our in-house talent to deliver a strategic, holistic, brand story. Our comprehensive scope included naming, identity system and marketing communications – enabling our client to project the confident image of a well-established global brand- right out of the box.
” The collaboration with the team at Whitespace helped us achieve our mission to create a strong national brand with a premium feel, right out of the box.
In the 5+ years since opening our first store- we have exceeded our business objectives- the stores and web-store still look great, and we look forward to continued national expansion in the future. ” -Viseth Singhsachathet, Assistant Managing Director of Jaspal Co. Ltd.