V EYEWEAR
Interior Design, Retail & Interior, Retail Roll-out, Retail Kiosk & Display, Brand Design & Strategy, Brand Identity, Graphic Design, Naming, Packing Design, Signage & Interior Graphic
Brand Creation for Fast Fashion Eyewear
Thai fashion retailer, Jaspal, asked Whitespace to create a new, national retail brand, for a fast-fashion eyewear business.
We were able to start with a blank slate– an ideal project to leverage our Brand DNA based creative process.
“In the 5+ years since opening our first store– we have exceeded our business objectives– the stores and web-store still look great, and we look forward to continued national expansion in the future. “
Our Brand DNA development process led us to contrasting luxury with a raw, urban edge– yielding a timeless, instantly recognisable image for the brand.
Our comprehensive scope of Brand Design services included naming, brand identity design, advertising and point of sale marketing communications, and webstore UX/UI.
We have been working on a national expansion of our scalable concept across a range of sites and site conditions since 2014.
Brand Creation for Fast Fashion Eyewear
Our research and discovery process yielded a disruptive one-price business strategy, and indy-rebel brand positioning– that helped generate a unique Brand DNA for the entire creative process, informing every element from logo to store design.
This type of end-to-end project– really leverages the diversity of our in-house talent to deliver a strategic, holistic, brand story. Our comprehensive scope included naming, identity system and marketing communications – enabling our client to project the confident image of a well-established global brand– right out of the box.
“ The collaboration with the team at Whitespace helped us achieve our mission to create a strong national brand with a premium feel, right out of the box.
In the 5+ years since opening our first store– we have exceeded our business objectives– the stores and web-store still look great, and we look forward to continued national expansion in the future. “ -Viseth Singhsachathet, Assistant Managing Director of Jaspal Co. Ltd.
CLIENT
Jaspal Co., Ltd.
INDUSTRY
Fashion / Apparel
LOCATION
CentralWorld, CentralPlaza Bangna, CentralPlaza Ladprao, Terminal 21 Asoke
TYPE OF SERVICE
Interior Design, Retail & Interior, Retail Roll-out, Retail Kiosk & Display, Brand Design & Strategy, Brand Identity, Graphic Design, Naming, Packaging Design, Signage & Interior Graphic
STUDIO
Studio 1
ASSOCIATE
Mr. Phanupol Bawornwiwut