THE BEER CAP
The Life of the Party
TBC is a focal point of the wildly popular Food Hall at the Commons– a fresh new concept in neighbourhood lifestyle centres.
Our Creative team made the most of a lean development budget– creating colourful retro-signage and exposed storage in an industrial steel storage loft.
With hundreds of brands available– our team turned bottle caps into a colourfully artistic bar front.
The Life of the Party for a New Concept Lifestyle Centre
THE LIFE OF THE PARTY FOR A NEW CONCEPT LIFESTYLE CENTRE
The Beer Cap one of three projects Whitespace completed at the uber-hip Food Hall anchoring the Commons community mall in the trendy Thonglor neighbourhood in Bangkok.
With a modest budget and limited floor area– our team turned on the creative to assure that the functional elements of the design served a dual-purpose of contributing interest and excitement to the brand. For example, with a requirement to stock hundreds of unique brands of beer, a storage loft was created over the bar. An architectural truss and platform were built from reclaimed steel- with an open mesh to reveal the many cases of beer brands in stock. Signage is treated like colourful, objects with various illumination including neon and exposed light bulbs evoking theatre maquis signs of bygone days. Our team created a unique bar front in a colourful abstract camo pattern, that customers are delighted to discover upon closer inspection is made up of hundreds of beer caps.
Exceeding the expectations of our clients, small and large– The Beer Cap is one of the stories contributing to the overall success of theCommons.
Since the mid-aughts– developers in Bangkok began experimenting with relatively small scale retail centres built in more upscale urban neighbourhoods. Often anchored with a grocery store and a Starbucks– the new ‘community malls’ are oriented toward food & drinks oriented, with perhaps a chemist, a florist, a spa and often an Apple partner store.
theCommons, first opened mid-2015 in Bangkok’s trendy Thonglor neighbourhood experimented further on the ‘community mall’ concept, stating that ‘We intend to build first a community, then a mall”. theCommons Sala Daeng second location opened in 2019 in a residential pocket of Bangkok’s CBD (central business district) of Sala Daeng. Both locations have a vibrant schedule of activities, especially in the evenings and on weekends.
CLIENT
Visions Co., Ltd.
INDUSTRY
Food & Drink, Bar, Lounge, Club
LOCATION
Bangkok
TYPE OF SERVICE
Interior Design, Food & Drink
STUDIO
Studio 1
ASSOCIATE
Mr. Phanupol Bawornwiwut