Scoville Hot Chicken / Atlanta

Signage & Interior Graphics, Brand Design & Strategy, Brand Identity, Graphic, Packaging Design

Whitespace created a fun and engaging brand for Scoville Hot Chicken– an artisan quick-serve restaurant that dares customers to try its spicy-hot offerings.

With a five-level ‘heat-menu’ ranging from ‘Chill’ (for chickens) all the way up to ‘The Reaper’ (for fire-breathers)– guests may customise their orders to maximise their Scoville Hot Chicken enjoyment.

With 3 locations in the Atlanta, Georgia, USA metropolitan area– ‘Scoville Hot Chicken’ is at the brainchild of a Korean-American Michelin- winning chef. With a clear concept for the menu and the Scoville Hot Chicken name, our client tasked our creatives with the full development of a brand with a fun and memorable brand personality including the logo, brand identity, menus, food wraps and packaging to signage and environmental graphics for the venues.

Our ‘fire-chicken’ logo broadcasts the key brand messaging that Scoville is all about hot and spicy chicken burgers. On the heat-selection menu, we created a series of icons representing the different levels of spiciness, with our Fire-Chicken logo representing the hottest choice and named the Reaper!

At Whitespace, we help clients around the world to realise their visions with our full range of specialist capabilities in branding for the food & beverages industry.