J&B HEADQUARTERS
Architecture, Interior Design, Retail Store Prototypes, Signage & Interior Graphics
A Headquarters Building for Thailand’s Leader in the Salon Industry
Whitespace created a signature architecture to mark J&B’s leadership position in the Thai salon Industry.
Our Architects set out to demonstrate that branding can be expressed at an urban scale. J&B is a landmark for the industry.
The south facings facade is screened from the tropical sun with custom perforated panelling and solar louvres - creating a functional and visually distinctive architecture, day and night.
Wholesale customers may shop for products in a well-organised warehouse-style environment.
A Headquarters Building for Thailand’s Leader in the Salon Industry
Whitespace Architects and Interior Retail Design specialists collaborated to create a signature headquarters building for J&B’s– projecting their leadership position in the Thai salon Industry.
Serving the dual functions of headquarters offices and multi-floor retail outlet- our designers created a landmark building with an atrium-like the prow of a ship projecting retail at the lower levels. Located in the centre of Bangkok, on one of its busiest thoroughfares – J&B’s headquarters is a three-dimensional marketing statement to the city.
Consideration for the tropical context– sunscreens became a design feature for the southern street-facing facade. Like a fabric sail– a laser-cut aluminium unfurls above the ship's prow with custom perforation creating a translucent effect. While dramatically reducing the solar gain to the office floors, it allows views from the inside out throughout the day.
Our architectural solution blends functional practicality, commercial effectiveness while building a proud image of for J&B brand.
CLIENT
J&B Trading
INDUSTRY
Speciality Retail
LOCATION
Bangkok
TYPE OF SERVICE
Interior Design, Retail & Interior, Architecture, Commercial
STUDIO
Studio 2
ASSOCIATE
Mr. Boriphon Suwattana