Incase
Inventing Southeast Asia’s first INCASE flagship store for an Apple-centric accessory brand
Scope
Interior Design
Retail Store Prototypes
Signage & Interior Graphics
Visual Merchandising
Sector
Sport & Travel
Southeast Asia’s first INCASE flagship
The flagship store design is driven by incase brand DNA –deeply rooted in the APPLE USER lifestyle– with an expectation of high quality, user-centric, functional simplicity
Product presentation drives display point of sale design, incorporating a neutral colour pallet of bleached wood in a primarily white environment to highlight an evolving colour pallet and product line.
Apple-centric, premium accessory brand, Incase, engaged Whitespace to create a showcase store for Thailand. The brand’s heritage Our heritage is deeply rooted in the lifestyles of those who create on the Apple platform, and through this dedication, we can focus on our consumers’ evolving needs and continually expand our product offering while promoting creativity and the entrepreneurial spirit.
The Pilot store, located in central Bangkok, incorporates our deep understanding of Apple customers and is born of the Incase ethos of user-centric, functional simplicity. Product presentation drives the store design, incorporating a neutral colour pallet of bleached wood in a primarily white environment to highlight an evolving colour pallet and product line.