DTAC CentralWorld | Whitespace Bangkok

DTAC CentralWorld

Thai mobile provider, Dtac, partnered with Whitespace to create an outstanding branded customer experience with a brief to create a national retail prototype for the brand, we focused on Dtac brand differentiation and how to connect meaninaful with customers.


Interior Design

Signage & Interior Graphics

Brand Design & Strategy




Revolutionizing Customer Experience of Thai Mobile Provider

Whitespace, a renowned design agency, joined forces with Thailand’s leading mobile provider, Dtac, to revolutionize the customer experience through interior and brand design. Tasked with developing a national retail prototype, the collaboration aimed to accentuate Dtac’s brand differentiation and establish meaningful connections with customers. The pivotal aspect of this venture was the emphasis on creating an outstanding branded customer experience that would set Dtac apart in the highly competitive telecommunications landscape.

In the realm of retail interior design, Whitespace meticulously crafted a blueprint that not only showcased Dtac’s commitment to innovation but also catered to the diverse needs of its clientele. The strategic placement of elements within the retail space was designed to seamlessly integrate with the brand’s identity and resonate with the target audience. The incorporation of cutting-edge technology and aesthetically pleasing design elements ensured a visually captivating and technologically advanced environment.

As the project unfolded, the collaboration between Dtac and Whitespace went beyond the physical aesthetics of retail interior design. It delved into the core values of Dtac, emphasizing the importance of genuine customer connections. The prototype not only served as a showcase of products and services but also as a platform for fostering relationships with customers on a deeper level. By prioritizing brand consistency and creating an immersive experience, the partnership successfully transformed Dtac’s retail spaces into hubs that not only sold products but also told the story of the brand and its commitment to customer satisfaction.

In conclusion, the collaboration between Dtac and Whitespace in the realm of retail interior and brand design stands as a testament to the transformative power of strategic design thinking. The national retail prototype not only reflects the innovative spirit of Dtac but also exemplifies how a well-executed design strategy can elevate the customer experience and forge lasting connections with the audience. Through the lens of Whitespace’s expertise, Dtac has not only set a new standard in the telecommunications industry but has also redefined the role of retail spaces in building meaningful brand relationships.