Interior Design, Retail Store Prototypes, Signage & Interior Graphics, Brand Design & Strategy, Brand Identity, Graphic Design

In 2010, only 3 years after the launch of the iPhone, a visionary client foresaw the future of ‘digital lifestyle’ – and together with Whitespace created the DotLife brand with the tag line, ‘digital living, simplified’.

The store was the first of its kind, not only in Thailand but worldwide. It was years ahead of its time– but perfectly positioned for the arrival of the iPad, Apple Watch and wave of wearables and the explosion of connected devices from blood pressure monitors to toys. And as the wave of smart devices continues to surge, from drones to electric scooters and AR/VR, DotLife is already a well-established authority perfectly positioned to lead the way.

With the original prototype completed in 2010, it evolved as the merchandising expanded. In 2018 Whitespace created a new generation flagship store that created a dedicated smart home area, and intended to engage and educate customers while promoting synergies with the DotLife web store.

Our approach to the store design focuses, as always on the intersection between merchandising and customer journey. The warm, approachable overall appearance was carried over from the very first prototype– but with more emphasis on hands-on displays for customer/staff engagement. New product focal points displays were also carried over from the original, taking a decidedly 'lifestyle' approach to technology merchandising. With so many small objects to present, we created a well-organised wall merchandising system making it easy for customers to shop.