Owners of the famous ‘street food tea’ brand was to expanding into China– and asked Whitespace to reposition their brand for upscale global markets.
“Creating a brand and prototype retail environments– our scope of services was comprehensive.”
Inspired by the ‘Yaksa’ from Thai mythology– our Branding and Environments teams closely collaborated to create a holistic solution– rooted in ancient culture and updated for contemporary times.
“Now with several locations in the Shanghai area– the flexibility of the brand and prototype is demonstrated as it is adapted to new environments. “
A Classic Thai Tea Brand Reimagined for Big City China (and Beyond)
Shanghai Zhulian Investment Management Co.,Ltd.
Food & Drink, Cafe
TYPE OF SERVICE
Interior Design, Retail Roll-out, Food & Drink, Brand Design & Strategy, Graphic Design, Packaging Design, Signage & Interior Graphic