iStudio Siam Paragon | Whitespace Bangkok

iStudio Siam Paragon

Shop design experiences for iStudio the Apple reseller store throughout Southeast Asia


Whitespace has been integral in shaping shop design experiences for Apple retail partners across Southeast Asia, starting with the innovative iStudio concept in Thailand. Our warm and inviting store design, inspired by creative studios, have successfully conveyed Apple’s user-friendly message, encouraging exploration and participation in workshops. Over the years, we’ve evolved to create iBeat Authorized Reseller and U Store Campus Experience Centre concepts, and we continue to assist Apple partners in Southeast Asia with transitioning to the global Apple design standard, implementing Apple-designed fixtures and displays for a seamless retail experience.


Interior Design

Brand Design

Retail Program Roll-out

Signage & Interior Graphics



Specialty Retail

Thailand’s premier Apple reseller shop design expansion


Since 2004, Whitespace has been deeply engaged in shaping the shop design experiences for Apple and its retail partners across Southeast Asia, spanning from Thailand to Vietnam, Indonesia to the Philippines. Our journey commenced in Thailand amidst a landscape where the perception of Apple was predominantly tied to the iPod, with the added notion that Apple computers were niche, costly, and catered solely to artists and designers.

With Apple’s minimal presence in regional advertising, the opportunity to communicate the brand’s ethos of user-friendly computing for all remained untapped. Our mission was clear: to craft retail store design experiences that echoed this message. To aid in conveying this narrative, we developed several in-store marketing initiatives.

Embracing Apple’s creative essence, we christened our brand concept iStudio, evoking the vibe of a vibrant shop design studio. Drawing inspiration from artist lofts, our store interiors were envisioned to radiate warmth and hospitality, striking a delicate balance between brand sophistication and customer invitation to explore.

We sought to actively engage customers through short familiarization workshops, strategically placing a dedicated workshop table at the storefront to ignite curiosity and foster participation. Remarkably, over 50% of workshop attendees transitioned into becoming first-time Apple product purchasers.

Our pioneering iStudio stores were recognized as Apple Premium Reseller establishments. As time progressed, we introduced iBeat Authorized Reseller and U Store Campus Experience Centre concepts. Now, more than a decade since the inception of our inaugural iStudio store, we continue to aid Apple retail partners across Southeast Asia in aligning with the global Apple retail design standard, integrating Apple-designed fixtures and displays to enhance the overall shopping experience.