TRANSPORT

Whitespace are helping global brands connect with consumers in Asia. In the transport sector, we’re helping Honda motorcycles attain and maintain a leadership position in a highly competitive market.

Tasked with helping to position and introduce Honda large bike category to Thailand, we created the innovative Honda Big Wing brand and national showroom program. Defining Honda DNA with characteristics like legacy, technology, innovation, performance, safety and reliability– our multi-disciplined team of brand and retail interior designers crafted an emotionally engaging customer journey to help customers feel Honda brand characteristics.

Our team have been working with Honda to connect with millennial customers through an innovative showroom/cafe concept, Cub House by Honda, featuring their retro-cool mini-bike, the Honda Cub. Partnered with Greyhound, a well known upscale local cafe brand– we’re creating hangouts for the uber-cool urban youth set in select locations across Thailand.

For more on what we have been doing with Honda– we invite you to visit our work below.