RETAIL PROTOTYPES

Retail prototype design is one of Whitespace flagship services. Prototype environments require our full range of expertise and are carefully created to serve as the template for multi-location retail channel expansion– enabling our clients to reach thousands of customers across regions and markets.

Our cross-discipline expertise in strategic brand design, marketing, and the art and science of interior architecture all come together in the prototype design process. Prototypes stores must address wide-ranging requirements– from clear messaging and positioning the brand, creating a unique proposition in often crowded competitive contexts, and creating a superior platform for customer engagement with staff, products or food and drinks. Further, the prototype must be able to be implemented in various scales and configurations, cost-effectively and with consistent quality control and customer experience.

Retailers know that physical stores are but one component – with online for sales and marketing increasingly crucial to their business. As a part of our prototyping work, we simultaneously consider the digital manifestation the branded experience– to create seamless online-to-offline solutions.