FITNESS

Whitespace work includes lifestyle environments for the fitness industry. Our teams have created new fitness brands and large scale prototype fitness centres ready for multi-location expansion. We bring our brand driven, people centric approach– helping our clients to position their business with unique competitive advantage while building a loyal membership.

Our cross-discipline expertise is not limited to the retail and is exemplified by our fitness centre branded environments. We have served clients with successful sports related product – wishing to create new verticals in the fitness centre market.

Our brand strategy drives the direction of our projects, in some cases towards the creation of a completely new brand, and in others to leverage the existing brand equity and expand it to incorporate the new business. Defining the mother brand DNA then drives all aspects of the design from interiors and environmental graphics- to marketing communications for recruiting new members.

Our teams often get involved in the creation of revenue generating smoothie bars to supplements and accessory retail shop in shops. We have advised on staff-wear with logo applications, and a range of collateral from shopping bags to menus. With a mission to provide a consistency and positive associations across all elements of the brand.