Whether or not advertising campaigns are within our scope of work– when we are creating brands, our teams are simultaneously considering how the brand will communicate its positioning through marketing communication vehicles. As a part of our brand presentation to clients, we will often mock-up advertising to explore visual imagery, consider tone of voice and slogans, to ‘complete the circle’ for our clients.
We believe that developing brands and brand identities, cannot be done in isolation from marketing and advertising. We explore how brand messaging translates to digital, in mobile apps, on websites, in print, even in outdoor advertising campaigns.
If we are engaged to implement the campaigns, we have provided wide ranging support from creative directing photo shoots, to building digital assets. In some cases our work is shared with our client’s agencies to serve as the basis for future advertising campaigns, website development or app development.